ABOUT US

Inspired by the allure of Japanese and Korean culture, particularly the captivating kitsune, I embarked on a journey to create activewear that mirrors the spirit of these mythical creatures – agile, powerful, and utterly enchanting.

Kitsune, in Japanese folklore, represent foxes with magical abilities and a penchant for transformation. Similarly, our activewear brand embodies versatility and adaptability, offering garments that seamlessly transition from workouts to daily life. It's more than just clothing; it's a fusion of comfort, functionality, and durability – just like the kitsune's ability to navigate various realms.

As a Pilates teacher who practically lives in activewear, I understand the importance of quality. Kitsune the Label is born out of the desire to provide like-minded women with premium garments that elevate their active lifestyle. Join us on this journey where fashion meets functionality, and embrace activewear that not only supports your movement but empowers your spirit.

Here's to comfort, style, and the extraordinary in every step.